About the brand. SOKOLOV jewelry factory Alexey Sokolov jeweler biography

This brand, the most famous today, appeared in May 2014, but its history began in 1993. It was then, 22 years ago, married couple Elena and Alexey Sokolov opened a family workshop called Diamant. And since 2014, jewelry began to be produced in Russia under the brand. For the first time these jewelry were presented to the general public in St. Petersburg at the JUNWEX exhibition.

But in Europe, jewelry of this brand became known much earlier. In 2012, SOKOLOV opened its first stores in Switzerland in the city of Bern, and then in 2013 - also in Lucerne and Friborg.

Jewelry from this brand is the result of joint work of Russian and European manufacturers. Today, SOKOLOV brand jewelry is sold in more than 16 countries of the CIS, Europe, Asia, North America, Australia and Oceania.

Distinctive features of jewelry

All jewelry from this company is of high quality and undergoes strict control. For the manufacture of products, only Russian banking metal is used, and stones are purchased from world-famous manufacturers. Among other things, each piece of jewelry has two stamps, the first of which indicates the manufacturer's code, and the second - the compliance of the sample with the declared content precious metal (gold or silver) in jewelry alloy.

SOKOLOV jewelry has become widely known and won the hearts of jewelry buyers around the world due to the reliability of fastenings, convenience and resistance to various deformations. This is achieved through the use of advanced European technologies: laser engraving and cutting, cold stamping, and many others.

The design of each new collection is developed by artists and jewelers according to data from analytical services, which not only carefully monitor the slightest changes in fashion trends, but also predict them. And as a result of the coordinated work of specialists, new jewelry appears on the market.

SOKOLOV brand plant

The jewelry production plant is located near Kostroma. In 2005, it was among the TOP 10 largest factories in the world. And today, according to experts of the State Assay Chamber, it is the leading Russian manufacturers by volume of gold jewelry produced. The number of jewelry pieces that leave the factory per day is almost 20,000, which is almost 5,000,000 pieces of jewelry per year. The range of jewelry includes more than 30,000 items.

Spring collections 2015

Collection Fleur

For the spring season of 2015, SOKOLOV jewelers created new collection Fleur. The jewelry in this series is imbued with the romance and mystery of warm spring nights. The stone that is present in all products of the Fleur line is Kashmir-colored topaz. The Sokolov brand was the first in the world to use this shade of stone, created by specialists from the Austrian company Swarovski.

Collection "Compliment"

This is a series of gold necklaces that is distinguished by sophistication and sophistication. Each product is made in the shape of the first letter of the lady's name. And it will be an excellent gift for both a carefree young girl and a strict business woman.

Like Italian Valenza, Russia also has its own center for jewelry making. It is located in the town of Krasnoe-on-Volga, 36 km from Kostroma. About half of all jewelry produced in our country is produced here. The company is considered one of the largest enterprises in the industry SOKOLOV. Its founder, Alexey Sokolov, grew up in Krasny-on-Volga, and his parents worked all their lives at one of the local jewelry factories. The family company of Alexey and Elena Sokolov appeared in 1993 (until 2014 it was called Diamant). The couple started with the so-called “mass” jewelry made of gold with cubic zirconia, later they added designer items of a higher segment - with precious and semi-precious stones, and in 2009, due to a decrease in purchasing power during the crisis, it was decided to develop a new direction - products made of silver. The youngest direction of the company was men's and women's watches under the logo SOKOLOV equipped with Swiss movements Ronda and Japanese Miyota, Citizen.

Industrial complex in Krasny-on-Volga with an area of ​​35 thousand square meters. m is the largest in Russia and throughout Eastern Europe. This is not just a modern city-forming enterprise, but an entire city within a city, employing more than 2,500 people, and the annual production volume exceeds 9 million units. In this huge assortment there is room for both luxurious jewelry, including collections with diamonds and unique designer items using stained glass enamel and enamel techniques, as well as affordable products with ornamental stones, ceramics, and crystals Swarovski. The company releases three seasonal collections a year: autumn-winter, spring-summer and summer cruise (this launch is considered special, like in the world's best fashion houses).

Products SOKOLOV well known in Europe - in fact, entering the European market forced the founders to rename the company SOKOLOV instead of Diamant. The jewelry company has had an office in Switzerland since 2011. The first jewelry stores also appeared here. The first, as a “test of the pen”, was opened in Bern in 2012 - it was a small corner in a department store (a year later it moved to a full-fledged large store in the very center of the city). This was followed by discoveries in Lucerne and Friborg. “Today we do not plan to open retail stores in Russia. This is part of our business strategy, based on a distribution model that has been built over many years: distribution through partners in the shop-in-shop format allows us to create high-quality consumer demand without our own stores,” explains Marketing Director Alexey Karev. Today decorations SOKOLOV can be purchased in more than 8 thousand. jewelry stores Worldwide.

SOKOLOV press service

This year the company established a professional award "Pride of the Industry 2017", which is designed to identify and reward the best players in the retail jewelry business Russia and CIS countries. Stores that offer a range of products SOKOLOV, can independently apply for participation, then be selected to meet certain criteria and enter the voting list. Only buyers club members have the right to vote mySOKOLOV. By the end of August, more than 329 thousand votes were cast for 580 retail outlets from eight federal districts of Russia, as well as Belarus and Kazakhstan. If buyers choose a winner in a nomination "Best Jewelry Store", then the company's experts SOKOLOV award honorary titles "Reliable business partner", "Discovery of the Year" And "Perfection in the details".

The history of the SOKOLOV plant begins in 1993, when the Diamant family workshop was founded by Alexey and Elena Sokolov. Alexey Sokolov, the founder of the company, was the author of the first jewelry of the brand.

The jeweler learned how to create jewelry from his parents, who worked at one of the largest jewelry enterprises in the country for forty-five years.

Opening up new horizons, in 2011 the founders of the plant established in Switzerland new brand SOKOLOV. According to European tradition, the founders gave the company their name to emphasize its family identity and personal responsibility for quality.

The production is located in the very heart of the country - Krasny-on-Volga, Kostroma region, a place that is rightly called the jewelry capital of Russia. About 49% of all jewelry created in the Russian Federation is produced here.

More than 6,000,000 brand jewelry pieces are created annually - more than 24,000 per day! According to the Assay Inspectorate of the Russian Federation, since 2011 the plant has been officially recognized as the No. 1 jewelry manufacturer in the country.

The production complex is the largest in Europe and covers an area of ​​more than 26 thousand square meters. It employs over 1,800 specialists who are meticulous about every piece of jewelry.

SOKOLOV is a company with a long history.

From a small family workshop, the company has grown into an international company. And as the company grew, it consistently followed the spirit of perfectionism, positive change, and the desire to achieve the highest level. The Diamant jewelry factory, which was at the origins of SOKOLOV, created jewelry under the name “Diamant” until 2012. In September 2012, the company's image was refreshed. After the rebranding, Diamant became more modern, more relevant, and more fashionable.

Without stopping there, constantly raising the level of quality, design, support and support, a new brand SOKOLOV was introduced in Russia, under which the company’s jewelry was sold in Europe for many years. Today in jewelry stores you can find jewelry marked with the tags “Diamant”, Diamant and SOKOLOV. All these products are created in one factory and are a guarantee of exceptional quality.

Constant movement forward is the main motive of a series of exclusive jewelry from SOKOLOV. The collection was opened in 2011. The artists were inspired by the beauty of the jewelry being produced and decided to use it in a unique souvenir - a bicycle. Its peculiarity is that it is made of jewelry. So, for example, the steering wheel is made from parts of earring locks, the headlight is a decorative part of the ring, the pedals are parts from stud earrings.

Surprisingly, this miniature bicycle can move, because all its parts are movable! The rotation of the pedals is transmitted to the chain, which in turn drives the rear wheel. The model was created in a limited edition in silver and gold. Not stopping there, the designers developed the theme of two-wheeled vehicles, introducing two years later new model bicycle in retro style. Following the idea of ​​the series, jewelry again played the role of “spare parts”.

The theme of moving forward continued in the new unique model, developed by the factory’s designers and brought to life by jewelers. The retro car created by SOKOLOV specialists, like the bicycle, also has a direct connection with the jewelry produced by the company. Decorative parts of earrings, pendants and rings were used for decoration appearance models.

The mobility of the elements of the car has also been preserved. So, when you turn the steering wheel, the wheels of the car change their direction. The car is made entirely of silver and decorated with semi-precious stones and enamel. A limited series of souvenirs was created, and each of them is unique. Models are decorated with enamel different colors, and therefore no two are alike.

The concept of conquering new heights and achievements was developed in the largest scale model - the jewelry locomotive. Made entirely of silver, the train amazes with its grandeur and scale. The model was designed by artists as a single work of art from scratch. The designers were inspired by retro locomotives. Combined with the creative vision of specialists, the model acquired futuristic features to show the connection between traditions and new trends in SOKOLOV jewelry. The designers did not forget about the peculiarity of the series and used elements of jewelry to decorate the trolley that the locomotive carries. It contains parts of jewelry and semi-precious stones.

The train is a unique and delicate work. In addition to semi-precious inserts, the model uses more than a thousand cubic zirconias, each of which is fixed by hand. The model has retained its overall mobility - the locomotive and trolley can ride on the miniature rails on which they are located.

There are only two copies of the silver SOKOLOV locomotive. One of them is stored in the Russian representative office of the company, the second is exhibited to the general public in the SOKOLOV flagship store in Lucerne, Switzerland. The falcon is a proud bird, a symbol of freedom and success, the desire for new heights.

Its perfect natural beauty and grace became the inspiration for the craftsmen of the SOKOLOV jewelry factory, who created a silver masterpiece.

The sculpture is the result of long and painstaking work by the company’s craftsmen. It is made using only silver wire. Jewelers created patterns by hand using the filigree technique, the history of which goes back centuries.

The filigree delicate ornament, reminiscent of jewelry lace, amazes with its airiness and elegance, evoking associations with real plumage. The jewelry model reflected the SOKOLOV course. Brand jewelry is a combination of many years of experience in jewelry production with modern technologies and innovation. The desire to reach previously unattainable heights drives the factory’s craftsmen to create jewelry of the highest quality and contemporary design.

Sokolov (Sokolov) is a young but quite popular brand specializing in the production of jewelry products. It is known in many countries due to its high quality, unique design and reasonable cost of jewelry.

The history of the creation of the Sokolov trademark (Sokolov)

The history of the Sokolov brand began in 1993 in Russia. Founded it Alexey and Elena Sokolov. Initially, a small family workshop called Diamant was opened, which was engaged in the manufacture of jewelry. It is located in a place that is considered the jewelry capital of the country, in Krasny-on-Volga.

Alexey became the author of the first products made in the workshop. He inherited the skills of a jeweler from his parents, who spent most of their lives in this field. The locals really liked the jewelry, and after some time they began to be in great demand among residents throughout the country.

First, the brand's positions in Russia were approved. In 2000, in order to expand production, the location of the main factory was changed. Three years later, a line of jewelry with semi-precious stones was launched, which attracted a lot of attention. After this, a decision was made to promote goods outside the country. It was then that they announced the creation of an independent brand, which was named Sokolov. This happened in 2012. At the same time, the company was recognized as the best jewelry manufacturer in all of Russia.

The company has repeatedly taken part in various exhibitions and competitions at the international level. Her products are always rated very highly and leave no one indifferent.

In 2015, the brand became the leader in the number of production of jewelry made of gold and silver. Today this company is one of the largest jewelry manufacturers in the world. Its plant is the largest in Russia. Almost half of all jewelry in the country is created there. The main factory is located on 30,000 sq.m. Today it employs about 2,000 specialists. At the moment, it is considered the largest plant not only in Russia, but also in Europe. It produces about 6 million pieces of jewelry every year. Products are sold in multi-brand stores around the world, of which there are more than 6 thousand and are located in 12 countries. The company has its own boutiques in Lucerne, Bern, Friborg.

There is also a branded online store, through which it is much more convenient to buy products. Some multi-brand online stores also sell branded products.

The main principle of the company is a careful approach to all products. The company employs only highly qualified specialists, some of whom are even hereditary. It is interesting that raw materials are always purchased only in banks. This guarantees its purity, and therefore high quality decorations Additional materials are purchased in Italy. All precious stones used to decorate products must be tested by gemologists.

All branded products are subject to quality control by the state and have two marks confirming it.

Design Features

The company’s specialists try to combine in all products manual labor with innovative technologies. Designers develop designs for jewelry, taking into account not only fashion trends and corporate identity, but also the wishes of clients. Each accessory is created completely original design and is never duplicated, so all products are unique.

The process of creating a design is very interesting:

First, sketches are drawn on paper that convey the designer’s idea.
- Sketches are transferred to computers, and then finalized using tablets and a pen, taking into account all the details.
- Next, the technical drawings are transferred to 3D designers who create three-dimensional models.
- Based on the created models, real jewelry is then created.

Each signature piece is a small work of art. For their manufacture, silver, gold, platinum, precious and semi-precious stones are most often used. Of these, the most common are emeralds, sapphires, diamonds, rubies, garnets, topazes, and pearls. Thanks to interesting combinations of materials, jewelry always looks elegant and stylish.

Because of such a subtle approach to each piece of jewelry, they all turn out very beautiful, unique and of high quality. And this allows manufacturers to always be confident that their products will not disappoint anyone, but, on the contrary, will give a lot of positive emotions. Therefore, every girl can choose a piece of jewelry that best emphasizes her individuality.

Range

Today the company offers its customers a fairly large selection of products:

Rings. These products can be designed in completely different styles. There are elegant and neat models, decorated with small stones in a minimalist style. There are more massive options with large stones. Products with ethnic designs look very interesting. Rings decorated with enamel are especially popular today because... very reminiscent of artistic painting.

Earrings. Every woman will be able to choose earrings for everyday wear, for a holiday, or an evening out. The most popular are nesting doll earrings. They look quite beautiful and original. You can purchase earrings in other interesting shapes, for example, in the form of balalaikas, spinning wheels, and birds.

Necklaces and chains. Such jewelry always looks elegant, so it can emphasize femininity in every look.

Bracelets. The variety of such products is quite large. You can choose accessories for any occasion. They are usually characterized by neatness and grace. Often they can also be decorated with precious elements.

Today, the Sokolov brand is a leader not only in quantity, but also in quality of jewelry produced in Russia and Eastern Europe. Her jewelry is very recognizable and popular among girls of different ages, because they have virtually no analogues among products from other manufacturers.

Official channel of the brand on Youtube: https://www.youtube.com/user/sokolovrussia
Video presentation of one of the collections:

Where to buy men's and women's jewelry, watches of the Sokolov brand (Sokolov) in Ukraine:

The official website contains addresses of branded sales points only in Russia. In our country, products are presented in many jewelry online stores, for example, in and many others.

SOKOLOV jewelry appeared in Russia on May 1, 2014. However, they have long been known to customers, since they were produced at one of the largest jewelry production facilities in our country. The company decided to change the brand, and from May 2014, “Diamant” products changed their name to SOKOLOV.

The brand received a new name from the surname of the founders of the Diamant plant, Alexey and Elena Sokolov. It should be noted that the SOKOLOV JEWELRY brand itself began to develop back in 2011 when it opened a chain of stores in Switzerland.

About SOKOLOV jewelry

After rebranding, the brand began to develop at an impressive pace, becoming one of the leaders in Russia in terms of sales volume and a brand whose name customers remember one of the first when talking about jewelry. The brand's line includes almost all types of jewelry and constantly updated collections from classics to thematic ones, both women's, men's and children's. SOKOLOV in its assortment policy focuses on modernity - all jewelry is developed taking into account the latest trends.

Where to buy SOKOLOV jewelry

At the time of the last update of the publication (September 2018), SOKOLOV sells its products exclusively through a network of partner stores (full list on the map), and does not have its own company stores. As of September 2018, according to information on its Instagram account, the company has more than 8,500 partner stores in 12 countries. Buyers are invited to choose the jewelry they like in the catalog on the company’s website and find out which of the nearest stores can pick it up.

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